The Collection 01 was inspired by art, architecture, film, and an attitude of freedom. References to 80s silhouettes and power dressing hint at confident expression (cue statement shoulders). Further inspiration was found in the spirit of iconoclasm and the minimalist cinematography of French New Wave films. The inaugural campaign was shot at the Gerald Luss house, a midcentury abode in upstate New York that perfectly aligns with the mix of function and graceful minimalism in the coats themselves.